For the unveiling of the Montreal soccer team rebrand from "Impact" to "CF Montréal", we were tasked to animate the brand new visual identity for the manifesto film directed by Bobby Léon as well as the new team's website.

This reel is a highlight compilation of the various 2D / 3D animated assets and editing that followed the creative direction of Paul & Justin (Paul Labonté & Justin Kingsley), the in-house creative directors of the CF Montréal.

Client - Club de Foot Montréal
Creative Direction - Paul & Justin

Showreel directed by - Sebastien Camden
Original film directed & shot by - Bobby Leon
Copywriting - Justin Kingsley
Art Direction - Paul Labonté
Editing - Sebastien Camden & Bobby Leon
Animation - Sebastien Camden & Vincent Raineri
Production - Rodeo Production
Executive Producer - Myriam Girouard
Producer - Elisa Berthiaume
Typefaces - Mat Desjardins (Pangram Pangram)
Archives provided by - CF Montréal & The city of Montréal
Website - BLVD

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