For their latest 2022 campaign, the eyewear company Newlook was looking to refresh their brand with a fun and slick aesthetic that would catch the attention of a varied audience.
Our part in this endeavor was to direct a promotional ad that would encapsulate that energy in a series of videos tailored for social media formats as well as more traditional widescreen TV spot. 
Client - Newlook
Agency - Lg2 Montreal
Directed, edited and animated by Vincent Raineri & Sebastien Camden
Production - Rodeo Production (Rachel Bélanger-Leclair)
Agency Production - Lg2 (Stéphanie Gagné)
Agency Creative Direction - Geneviève Langlois
Art Direction - Philippe Leduc
Copywriting - Gabrielle Fortin-Larose
Client Management - Alina Burelle
1st Asistant Director - Florelle Del Burguo
Cinematography - Gabriel Brault-Tardif
Camera Assistant - Marc-André Thomassin
Digital Imaging Technician - Robin Anctil
Électros - Nicolas Tomassini, Eric Proulx
Machinistes - Martin Renaud, Gabrielle Hurtubise, Robin Malo
Stylist - Jay Forest
Set Design - Jeanne Joly
Set Design Assistants - Camille Dubuc, Morgan Légaré et Catherine Veri
Hair & Makeup - Laurie Deraps, Tania Guarnaccia
Color Grading - Martin Gaumond
Online Retouching - Pénélope St-Cyr Robitaille
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