In collaboration with the Guggenheim Museum, Swatch designed four watches featuring masterpieces from art history. Works by Edgar Degas, Jackson Pollock, Paul Klee, and Claude Monet are directly transposed onto the watch dials. To translate this idea, we chose to infuse everyday life situations with a distorted visual interpretation of these iconic models.
D A I L Y  A R T  x  D E G A S
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The challenge of this project was to translate the pictorial language of each artist and subtly echo their work within our different scenes, without illustrating it in an obvious or literal way.
For Edgar Degas, we focused on recreating the tactile quality of his oil-pastel technique, the softness of the strokes, the powdery texture of the drawing, but above all the chromatic palette present in his paintings. The selected artwork came from his ballerina series, so we developed a casting and styling approach aligned with the spirit of those works.
To complete this interpretation, we also paid special attention to the movement of our character, allowing gesture and posture to gently reference Degas’ compositions and bring the painting to life in a subtle, contemporary way.
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D A I L Y  A R T  x  P O L L O C K
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For Jackson Pollock, we followed the same approach as with Degas, but what interested us most was his work around gesture, especially his iconic dripping technique. We explored this idea throughout many of our scenes, letting traces of movement, rhythm, and layered compositions subtly echo his visual language without illustrating it in a literal way.
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D A I L Y  A R T  x  K L E E
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For Paul Klee, what drew us to his work was the sense of faceting, those flat planes of color building geometric, vibrant landscapes.
We translated this language into our urban world: our protagonist, riding his bike, becomes immersed in a city that fragments and reorganizes itself around him, transforming into a colorful, graphic urban canvas.
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D A I L Y  A R T  x  M O N E T
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Finally, Claude Monet, master of sensitivity and light across natural landscapes.
What better way to close the film than with one of his iconic paintings, set against a Venetian sunrise? We carried the painting’s tones into every detail — even the styling of our protagonist — ensuring that no chromatic note would disrupt this final canvas.
The curtain rises — or falls — in the soft, luminous texture of Monet’s oil paint.
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C R E D I T S
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DIRECTOR: Guillaume Allantaz / CREATIVE STUDIO: Creative Doing / CREATIVE DIRECTION: Vincent Raineri - Anecdote - Creative Doing / DOP: César Decharme / PROJECT MANAGER: Virginie Delamarre / EXECUTIVE PRODUCTION: Soldats Paris / EXECUTIVE PRODUCER: The IDN / PRODUCTION DIRECTOR: F. Clegoff / SERVICE PRODUCTION: B2Y Productions / DOUBLE DUTCH: Koezion Jump / CAST: The Vulgarian Girl Lena Svi / EDITOR: Guillaume Allantaz / VFX STUDIO: Disguys FX / VFX SUPERVISOR: Nolann Blettner / POST-PRODUCER: Theo DBL / VFX ARTISTS: Antoine Danion J. MRCR Alaskan FX Eva Kertesz L2onard / COLOR GRADING: Eudes Quittelier / MUSIC AND SOUND: BMM Network / MUSIC COMPOSITION: VonFelt VonFelt / SOUND DESIGN & MIX: Damien Tronchot

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THANK YOU!
for watching this project
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