We had the pleasure of working under the direction of Serge Kirsanov to create this short promotional video for the Under Armour - Tech Stretch Find Your Next Best campaign.
Through dynamic 3D abstractions, energetic typography, bespoke iconography and modular compositions, the promo highlights the key features of UA's Tech Stretch fabric: comfort, recycled fibers, 4-way stretch, and sweat-wicking performance.
Client — GFS (Gear for Sports) and Under Armour
Client Leads — Emily Davis & Marissa Cribbs
Creative Agency — Screen & PaperMe
Creative Direction — Serge Kirsanov
3D: Carl Bogan — Sam Cividanis
Design — Serge Kirsanov, Vincent Raineri & Sebastien Camden
Animation & Edit — Vincent Raineri & Sebastien Camden
Sound Design & Mixing — Jaylien
Music — "Breathe" by Yeat
Client Leads — Emily Davis & Marissa Cribbs
Creative Agency — Screen & PaperMe
Creative Direction — Serge Kirsanov
3D: Carl Bogan — Sam Cividanis
Design — Serge Kirsanov, Vincent Raineri & Sebastien Camden
Animation & Edit — Vincent Raineri & Sebastien Camden
Sound Design & Mixing — Jaylien
Music — "Breathe" by Yeat